Thursday, 5th September 2024, Cambridge, UK. Jagex and Games by Malcs are thrilled to announce that cosy incremental game Melvor Idle will be joining the lineup for the 5th Edition of Green Game Jam, a flagship initiative organised by the Playing for the Planet Alliance to promote action-led environmental changes. 

Melvor Idle is a RuneScape-inspired idle/incremental game with feature-rich mechanics and a heightened player experience at the centre. In celebration of Green Game Jam 2024, Melvor Idle will commemorate the event with Melvor Active, a real-world activity that highlights three specific skills to encourage positive change and more sustainable lifelong habits for all players which launched on Monday 9th September.  

Carve out a more sustainable life with three key themes: Food, Waste, and Restoration. These tie-in to Melvor Idle’s in-game skills in Farming, Cooking, and Crafting. Each week from September 9th to September 30th, one of these skills will be highlighted to encourage Melvor Idle fans to engage with more positive habits that benefit living more sustainably in real life.  

Harvest scraps of food for composting, collect seeds from cooking to regrow produce, and try new recipes inspired by those in Melvor Idle, using crafting to create items and recycle old materials into something new. Research has shown that small, incremental changes motivate people to continue to do more when it comes to climate action. Melvor Idle will lean into this learning by using a continuous cycle and encourage participants to make small alterations that lead to real change.  

Melvor Active will feature in Melvor Idle alongside Green Game Jam 2024 from September 9th to September 30th. Players are encouraged to share their participation on social media, tagging #GreenGameJam and using a series of themed stickers to decorate their photos. 

Melvor Idle is available now on Steam, iOS and Android. For more information, visit jagex.com. 

ENDS  

About Jagex
A leader in creating deep and engaging forever games that empower our communities across PC, mobile and consoles. Jagex’s flagship MMORPG, RuneScape, has welcomed over 300 million player accounts to its world and is a $1billion + lifetime revenue franchise. Today the RuneScape franchise exists beyond live operations; our titles are forever games that connect and inspire millions of players, with content and experiences both inside and outside of inexhaustible game worlds. Both RuneScape and Old School RuneScape, on PC and mobile, offer ever-evolving, highly active worlds and our community-focussed development ethos empowers players to have a real say in how each game is shaped.  
   
In 2022, Jagex expanded with the acquisitions of PipeWorks and Gamepires, bringing its expertise in building forever games to SCUM, a multi-million selling open-world survival title in Steam Early Access & other unannounced titles. Jagex employs more than 600 people globally, and is headquartered in Cambridge, United Kingdom. 
   
More information can be found at www.jagex.com  
 
Playing for the Planet
The Playing for the Planet Alliance is a membership-based initiative that supports the video games industry to reduce its environmental impact. Founded in 2019 at the UN Climate Action Summit in New York, the initiative is facilitated with the support of the United Nations Environment Programme (UNEP). 

There are currently 50 members of the Alliance. In joining, these companies make specific and measurable commitments that range from committing to net-zero carbon emissions in line with the Paris Agreement, to integrating green messaging into their games. 

The initiative is designed to help those active in the games industry to start their sustainability journey and to level up those already on it. The Alliance produces year-on-year reports on progress while providing resources, research, and guidance to help them meet their goals. In doing so, Playing for the Planet aims to lead by example to the wider games and screen industries.  

Green Game Jam
The Green Game Jam is an annual challenge for studios with live games and existing audiences to build ‘green activations’ that engage their players on particular environmental topics. Green activations are new features implemented either in the game or through the ‘metagame’ space, such as social channels or in-person events. They can include new modes, maps, themed events, storylines and other creative ways to make players aware of environmental topics.  

The goal of the Green Game Jam is to harness the reach and cultural power of video games to engage people all over the world on these issues. Focusing our efforts each year on a dedicated environmental theme, we show our ever-growing participant list that the mission of education, awareness and mobilization for the environment can go hand in hand with making great games. 

Press Contacts: 

71: 
Dave Scammell (dave@the71.net) 
Becky Stow (becky@the71.net) 

Jagex: 
Danni Amos (danni.amos@jagex.com) 
Laura Hind (laura.hind@jagex.com)